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Cari-Esta

StoryEdge offers consultation with veteran studio executive and producer, Cari-Esta Albert. Cari-Esta combines equal parts support, nuts and bolts knowledge, and inspiration to help you realize your project. Consultations can include one on one phone conversations regarding detailed notes on your script, treatment, pitch or manuscript. Verbal pitch preparation and advice regarding marketing, representation, financier submissions and other areas of industry related matters in the studio and independently financed film arena available as well.

Consultation includes opportunity to expose loglines and/or description of your script to producers, executives, agents, managers and financiers.  See partial list under Industry Professionals .

Visit StoryEdge.com  for regular interviews with film, television and book writers, directors, managers, agents, acquisitions executives and marketing experts in film, television and book publishing.

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Interview - Melissa Goddard
Melissa Goddard - was born into a family of movie industry giants.  Her grandfather was public relations pioneer Henry Rogers; her father, Mark Goddard, was the star of Lost In Space; her stepfather is veteran studio head and producer Mike Medavoy; and her uncle Budd Schulberg is the famed writer of On The Waterfront and What Makes Sammy Run.  At age 24, under a housekeeping deal at new Line, Melissa produced the Sundance hit Poison Ivy, based on her story.  The film starred Drew Barrymore and went on to become a franchise DVD rental:  Poison Ivy II and III have been released, and IV and V are on the way.  Premiering on the same night as Poison Ivy was Melissa's second film, Big Girls Don't Cry...They Get Even, also based on her story.  Big Girls was an ensemble family comedy directed by Joan Micklin Silver and starring Dan Futterman, David Strathairn and Griffin Dunne.  Some of  Melissa's other credits include Final Appeal(NBC), Father and Scout(ABC) and Sharon's Secret(USA Networks).

Additionally Melissa executive produced National Lampoon's Senior Trip.  As Senior Vice President of Wind Dancer Goddard set up and developed the second largest grossing romantic comedy in history, What Women Want, starring Mel Gibson. 

Melissa is currently concentrating on producing Damaged Goods, a script based on her story, which Yann Samuel will direct.  She is also producing a film based on the life of Nobel Peace Prize recipient, Jody Williams, written and to be directed by Audrey Wells.  Naomi Watts and Colin Firth are starring via Universal Pictures.

Cari-Esta:  What are the most important considerations that go into your decision making process when deciding which scripts you will take on as a producer?

Melissa:
I have to feel passionate about a script.  the project needs to not only tell an intriguing story but the characters must be textured, interesting and authentic.  I am very interested in unique and layered characters that go on a journey of self discovery.

Cari-Esta:  You've had a lot of experience with new riters and filmmakers.  What advice can you offer to a new writer regarding how to choose which script to write on spec?

Melissa:
I would tell a writer to go with his or her heart.  Write what one knows and write what inspires you.  You can't force yourself.  It must come organically and feel right for you.  Do not write to sell a script...write because you have something to say. 

Cari-Esta:  Similarly, what is your advice to a new writer who is trying to get his or her script read by producers, agents and/or managers?

Melissa: 
Be genuine, real and passionate.  It is all about your passion and your determination.  Do not give up.  Be creative how you approach a manager or agent.  Find someone who can open doors for you.  Bribery also works(ha!).....

Cari-Esta:  When you're wearing your manager hat, what criteria do you use in order to decide whether or not to take on a new writer or director client?

Melissa: 
I take on someone who has a specific voice.  Someone who has a unique perspective on the world and has something to say.  Someone who writes deep and compelling characters and whose script engages me from start to finish.  I feel moved by reading it.

Cari-Esta:  Please let us in on a few do's and don't do's for a writer's first meeting with a prospective manager or agent or producer?

Melissa: 
Be true to who you are.  Show your passion and your interest in film.  Be open to criticism.  Be willing to learn and grow.  Show you have outside interests besides Hollywood.  Know your film history and be knowledgeable about different subjects.  Do not be arrogant.  Respect old Hollywood.

Cari-Esta:  What is your opinion regarding going out with a "naked" spec script vs. packaging with an element, such as a star or director?

Melissa: 
I do not think going out with specs is a good idea unless you have a very high concept idea and you just want the money.  If you want your film to be made it is much better to package your project and nurture it.  Get the right team in place.  Find a director.  Find the right producer.  It takes longer but if you just go and throw your script out there and you are lucky enough to have a sale you may be in development forever.  You then have a bunch of executives giving you notes and your project goes through many stages and the essence of the screenplay is lost.  If you are passionate about your script take the time and package it.  Keep your voice alive.


 

Upcoming Events

California Writers Club Presents:
How To Make Your Pitch

Saturday, May 2, 2009  9:30am-5pm Carmel, CA 
Cari-Esta Albert and Monika Skerbelis lead an interactive, role playing workshop that will help you design and refine a winning pitch. 

Email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call  310.488.5080 for further information. 
 

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